Working directly with the Marketing Director, and thanks to a referral from GS1 Canada, we produced a 4-minute animated promotional video showcasing the Strategic Plan for Northumberland County. This project was created in PowerPoint, to enable quick interoffice reviews and future edits, with custom animations and a music track.
Our project began with a full review of the existing Strategic Plan print document and how best we could translate its message to a 4-minute video. We broke down the document into its key sections, fundamental messaging and developed a storyboard incorporating graphic elements from the original document as well as comp images for new elements.
Once the flow of the story and content requirements were agreed upon, we began to build the PowerPoint deck. Using custom animations in PowerPoint, we were able to quickly design sequences that brought the Strategic Plan story to life, while allowing flexibility for multiple iterations and client review cycles.
In the end, the flexibility of the PowerPoint format enabled us to create a multimedia project quickly, well within their budget and to glowing reviews from fellow stakeholders on the Northumberland County Council, who proclaimed the final video, “Oscar worthy.” They like us, they really like us!